As a producer and reporter for years, I know what the media need for a great story
How can I use my “media chops” to help you?
Some great results for very happy clients
Super Bowl Exposure
Placing Amazon 2019 Super Bowl commercials with national broadcast networks, business and entertainment shows.
Placed Amazon Alexa Super Bowl ads in 2018. Also worked for T-Mobile for several years, placing their ads and producing radio spots in “radio row” at Phoenix Superbowl.
Executive Visibility, Thought Leadership
Media and message trained C-suite executives at Fortune 500 companies with outstanding results. Clients include NetApp, Federal Reserve Bank of Atlanta, KPMG, Western Digital, Amazon, T-Mobile, UPS, HP, SONY, SRI, Equinix, CDC, Johnson & Johnson, Southwire, Morehouse School of Medicine, Atlanta Metro Chamber of Commerce, Junior Achievement
Media Outreach, Impact
Drove national & regional media outreach for Amazon National Jobs Day Fair, managing story angles, pitches, media lists, interviews. Resulted in more than 400 unique media stories, garnered 12M in TV/radio audience and 163 million online.
Managed media relations/communications support for opening of National Center for Civil and Human Rights, securing more than 900 print, online and broadcast media placements with in excess of 700 million impressions.
Disruptors, Innovators
Led national broadcast team for T-Mobile. Pushed “Disruptive” tactics, leading to 20 prestigious global awards and 38% voice share in total market share of 17%. Escorted CEO and senior executive team around NYC during event launches.
Managed national media relations for SXSW “Innovations Award” for past five years, securing dozens of broadcast and print interviews, expanding event’s visibility and making it the “go-to event of the year.”
Non-Profit, “CNN Hero”
Drove non-profit pro-bono PR for The Fugees’ refugee teen soccer team. Scored “CBS Sunday Morning” segment, which raised $250,000 from 30 states. Helped Coach become “CNN Hero.”
Tech, Gaming
Partnered with Sony Playstation PR team to launch PS4, media training CEO, execs & gamers to drive consistent, clear, messaging. Sony now owns 70% of market share, an industry record.
Creating Content
Developed and launched Dun & Bradstreet’s monthly small business index, alongside strategic comms and media program. Received 12.2 million impressions and key TV interviews.